Japanese electronics giant Sony may cut the price of its PlayStation 3 by $100 worldwide in October, according to an analyst with Goldman Sachs.
Yuji Fujimori wrote in a note Tuesday that lowering the cost of the game console, which competes with Microsoft's (Charts) XBox 360 and Nintendo's (Charts) Wii, will not undermine the unit's long-term profitability.
The PS3, criticized by consumers and industry watchers for its high price, can cost up to $700, although the basic model retails for $499.
"The PS3 price has long been cited as high," Fujimori wrote, noting that cutting the price of game consoles has historically quadrupled volumes.
CNNMoney.com
No comments:
Post a Comment