Your business needs to be selling online or you will miss a large and
growing sector of customers. The key to being able to sell your products
or services online is having a website and online shopping cart software. You want to take steps to be sure your website is secure and easily navigated by your customers.
When choosing an online shopping cart consider:
Gateways give shopping carts the ability
to connect and securely process credit card orders in real-time. Make sure the online shopping cart you choose supports your payment processor (Pay Pal, Authorize.net, etc.)
Shipping
If your shipping physical products, there are shopping carts that have real-time shipping options. Some shopping cart systems give the customer the ability to view tracking orders and order status from within the shopping cart interface. If you ship digital products (ebooks, files, programs etc.), some shopping carts have features especially designed for those kinds of products.
Security
You want a shopping cart that supports SSL (secure socket layer), with 128-bit encryption. Remember, you are responsible for the safe transfer of sensitive consumer information (credit card and bank account information) that is processed through your online store.Be sure that the shopping cart solution you choose is secure.
Technical Support
This speaks for itself. You want a shopping cart solution that has good technical service. This can be very important if you have any issues integrating the online shopping system into you website or if something just isn't functioning correctly. Also, be sure to also subscribe to the shopping cart vendor’s newsletter/forum/email list, so that you can stay on top of future updates to the software.
The aforementioned are things are the most important factors, but there are others that can make your life more simple as well. Look for shopping carts that address all of the things already mentioned and has some very helpful extras. Things like newsletter and mailing managers, support for multiple languages, support for multiple currencies, taxing options and sales statistics are some options that make an online shopping cart more flexible and able to handle the demands of your customers.
Finally, do some research, read reviews before making a choice on a shopping cart solution. There are several to choose from and they all have pros and cons. Choose a solution that best fits your needs.
When choosing an online shopping cart consider:
Payment Gateways
Shipping
If your shipping physical products, there are shopping carts that have real-time shipping options. Some shopping cart systems give the customer the ability to view tracking orders and order status from within the shopping cart interface. If you ship digital products (ebooks, files, programs etc.), some shopping carts have features especially designed for those kinds of products.
Security
You want a shopping cart that supports SSL (secure socket layer), with 128-bit encryption. Remember, you are responsible for the safe transfer of sensitive consumer information (credit card and bank account information) that is processed through your online store.Be sure that the shopping cart solution you choose is secure.
Technical Support
This speaks for itself. You want a shopping cart solution that has good technical service. This can be very important if you have any issues integrating the online shopping system into you website or if something just isn't functioning correctly. Also, be sure to also subscribe to the shopping cart vendor’s newsletter/forum/email list, so that you can stay on top of future updates to the software.
The aforementioned are things are the most important factors, but there are others that can make your life more simple as well. Look for shopping carts that address all of the things already mentioned and has some very helpful extras. Things like newsletter and mailing managers, support for multiple languages, support for multiple currencies, taxing options and sales statistics are some options that make an online shopping cart more flexible and able to handle the demands of your customers.
Finally, do some research, read reviews before making a choice on a shopping cart solution. There are several to choose from and they all have pros and cons. Choose a solution that best fits your needs.
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