Putting Store Signage To Work For Your Business

When you own or manage a store, you know that there are two ways to grow your business and see an increase in profits. The first is to have more customers visit your store. The second is for your customers to increase the size of their purchases. It might seem like the second is difficult to do. However, you can use affective signage in your store to drive increased sales. Printing companies like Pangea can help you create signage that catches a customer eye and drives sales. Here are some things to keep in mind when designing your in-store signage as a sales tool.

Eye Catching

Most of your customers are on a mission to find one particular item. They are very focused so the signage you display should be filled with bright colors and images that catch the eye.

Limited Text

As your customers are making their way through your shop, they do not want to take the time to stop and read the advertising signs. You should keep the words limited to things like the brand name and prices.

Size Matters

You will want something small enough for your shelves while being large enough to catch the customer’s eye. If you are placing the sign at the end of the aisle or on the top shelf, they can be larger than a sign attached to a lower shelf.

When you are ready to explore using in-store signs as an option to drive sales, you should keep these things in mind and click here.