Microsoft try to make up ground in the Mobile market

Microsoft is trying to get back to being a top-dog in the mobile arena. Not more than six years ago, Microsoft was running more than 25% of all smartphones and was expecting their market share to continue to grow. Apple and Blackberry far out-paced Microsoft since then. Apple dominates the consumer segment and Blackberry has a stronghold on business tech segment
I am not surprised. I have had two phones that ran various versions of the Window Mobile Operating System (WMOS) and I am not impressed! I find that WMOS is slow, compared to Apple and Blackberry OSs and seems to be more 'buggy'. It seems that you have to restart Windows powered devices more often to 'unfreeze' an application and I have also experienced 'restart loops', where the battery has to be removed, replaced and the device restarted; multiple times! I do prefer the WMOS handling of documents (including pdfs) and the fact that it is a lesser transition from working on my PC at work and home to completing tasks on my device.
Microsoft has a plan.