Choosing an Ad Agency: Consider their handle on Technology

It's the top of the year and many companies are planning out their strategies for increasing their success. One area that many companies, small and large, will be planning is how to spend their advertising dollars. 

This is not a business blog, but technology plays a role in just about everything in this day and age. Even when looking for an advertising agency, you must consider how well the agency is able to incorporate technology in creating advertising solutions and how well they incorporate technology in operating their business. This does not mean that, in choosing an ad agency, you go with a company that ignores and does not used 'old media' (print, television, etc.), but you want a company that has the expertise to use the best of new technologies and media and merge that with effective 'old media'.


You want a company that can do the follow things for you:

1. Internet Marketing - The Internet is a technology that is firmly entrenched in our lives. People shop, socialize, learn and work on the Internet. You want a company that through search engine optimization, or SEO, and pay per click management, or PPC, we can position your website to intercept those consumers searching for the products and services you provide.
2. Public Relations - You ant a company that can help you manage your reputation and build your brand. This can be done using 'old media' and new technologies as well.  
3. Marketing ROI - You want a company that can provide return-on-investment from your marketing dollars and are able to show you where your money is spent and how effective your advertising is being. You want a tech-savvy company to use technologies to help you maximize your return-on-investment and  track your campaigns effectiveness.

Mixed -Media Advertising

The Internet has changed the way people get their information and that has changed the advertisers' strategies. An advertising agency must approach their ad campaigns in new and different ways. That Advertising Agency is a company that understand the power of the Internet, but also understands that the most effective ad campaigns encompass multiple types of media media.

The key is to use the internet, it's tools and surrounding technology to get exposure for your for your product or services. Internet marketing, website building, search engine optimization and banner placements are very effective ways to reach your target audience. A good advertising agency with utilize all those tools, in addition to print, radio and various other media tools, in ad campaigns.

An advertising agency should  use a mix of media types to take an ad campaign to the next level. Old-media include television, radio and print. These forms of media are still very effective at conveying an advertisers message. Along with the power of the Internet and it's many forms of distribution, mixed-media campaigns are most effective.

Old and New Media: Create a Buzz

As with everything else, industries are evolving with technological advances. The Internet has changed the way people get their information and that has changed the advertisers' strategies. An advertising agency must approach their ad campaigns in new and different ways. That Advertising Agency is a company that understand the power of the Internet, but also understands that the most effective ad campaigns are a mixture of old-media and new-media.

The key is to use the internet, it's tools and surrounding technology to get exposure for your for your product or services. Internet marketing, website building, search engine optimization and banner placements are very effective ways to reach your target audience. A good advertising agency with utilize all those tools in ad campaigns tailored to the client's specific needs.

A great advertising agency will also use old-media, in conjunction with new media to take an ad campaign to the next level. Old-media include television, radio and print. These forms of media are still very effective at conveying an advertisers message. Along with the power of the Internet and it's many forms of distribution, mixed-media campaigns are most effective.